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LINE Friends
LINE FRIENDS’ appearance on LINE 5th anniversary promotional art.
LINE Friends are the LINE’S original characters. There are eleven main characters in total, including seven males and four females.
First off, out of the four classic LINE friends characters (Brown, Cony, James and Moon), Brown was NOT the first to be created, contrary to popular belief. The title of the first child actually goes to Moon. Eventually, Brown, Cony and James followed after Moon in 2011 as emoticons that became an immediate hit due to the capture of various vivid emotions and cute aesthetics. Naver Line Corp. decided to extend the LINE Friends family with Boss, Jessica and Sally in 2013. The following year in 2014, Leonard and Edward were introduced through new mediums such as animations and physical merchandise. In 2016, Naver Line gave life to Choco (the younger sister of Brown) and Pangyo (Choco’s boyfriend) to celebrate the brand’s 5th anniversary.
Yes! The family has gotten quite big over the years, yet not everyone is aware of these late comers. For those who are not familiar with the characters beyond the ‘original four,’ I’ve compiled a brief profile of the characters to help you extend your knowledge and follow my steps in becoming a LINE geek.
Contents
Characters
Males
Females
History
The four founding characters: Cony, Brown, Moon, and James first appeared in two sticker packages, Brown and Cony’ and Moon and James ‘as it launched in 2011. They became popular quickly due to their unique designs.
In 2013, three new characters: Boss, Jessica and Sally joined the group. then a year later, Leonard was introduced and appeared in LINE TOWN and Edward was soon introduced by a sticker package called Edward: Special Edition and the group and brand was finally formed and launched.
In 2016, As its 5th anniversary, LINE announced Brown’s younger sister Choco as a new member. And her boyfriend Pangyo was introduced in LINE×Apps for Earth sticker package as its «Protect the Environment» campaign.
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About
LINE FRIENDS began with the introduction of sticker characters ‘BROWN & FRIENDS’ for leading mobile messenger app LINE and its active worldwide user base of 200 million. Since then, the company has emerged as a global creative studio based on its range of exclusive Intellectual Property’s(IP) including ‘BT21’– characters created in collaboration with worldwide pop-sensation BTS, and Supercell’s mobile hit game ‘Brawl Stars’, winning the hearts and minds of the youth worldwide.
LINE FRIENDS continues to partner with leading brands across the industry such as Netflix, Supercell, Tencent and Big Hit Entertainment, to create an exclusive range of media and entertainment content, proving the limitless potential of character IP’s.
characters
Brown & Friends
Created as stickers for lending mobile messenger app line and its 200 million active users, brown and friends has expanded beyond the mobile screen. So far, it has developed into a highly successful character brand, introducing a variety of products and content in collaboration with global partners.
Created in collaboration with global superstars bts, bt21 is winning the hearts of millenials worldwide. It is also the first collaborative result from ‘Friends creators’ platform. where the line friends team up with the influential artists to create new characters for Ip & content business.
BRAWL STARS
SUPERCELL’S SMASH-HIT MOBILE GAME BRAWL STARS HAS VENTURED OUT OF THE MOBILE SCREEN! LINE FRIENDS, THE OFFICIAL GLOBAL LICENSEE OF BRAWL STARS’ CHARACTER IP, EXPANDS THE BRAWL STARS UNIVERSE FURTHER THROUGH A RANGE OF PHYSICAL PRODUCTS AND DIGITAL CONTENT.
CREATED IN COLLABORATION WITH TREASURE, A BOY BAND LOVED BY FANS WORLDWIDE, TRUZ IS A NURTURING-GAME BASED CHARACTER IP THAT GROWS BY TAKING ON SPECIAL QUESTS. SINCE ITS FIRST RELEASE IN 2020, TRUZ IS EXPANDING ITS OWN VIEW OF THE WORLD THROUGH VARIOUS CONTENTS BEYOND LIMITS.